Thursday, May 8, 2008

Airtel seeks new markets

Telecom major Airtel is now looking in for new markets within india. Rural india is what it has found to keep up its growth. After having made a good place in the urban areas of Punjab, Himachal Pardesh and Haryana its now giving additional facilities to the rural areas of the three states. It would provide economical handsets to make mobile with in their reach. It has also tied up with IFFCO as a partner for rural operations so that the agriculturalists additionally get information beneficial to them, including relating to weather, farm prices and on agricultural inputs. The IFFCO members would also be given a calling rate of 50 paise per minute against the normal local tariff of Re one per minute for urban areas. This clearly shows that the management is always targeting big and they see huge potential in the indian rural market. Every attempt is being make to capatalise the same and would have long term positive impact on the working of the company.

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